Digital Marketing - Searching For Product Information
Most people do not want to 'search' for the information on the Internet. They would rather go through a phase of discovery, during which they Houston SEO hope to unearth interesting or useful data. Social networking websites like Facebook are usually not concerned with this search process, and happily leave this task for the search engines like Google and Yahoo. Another objective of a searcher is to reach a particular goal or to buying decision. This is a digital marketing task that social media web sites like Facebook can do very easily.
For example, imagine there is a person who wishes to buy a new sports car. In most cases, the person would first run a search on Google for a list of suitable manufacturers, before selecting a few companies for further research. They may then ask their friends for their opinion on their selections. Some friends may recommend a Ferrari, while others may recommend a Porsche. Prospective buyers will usually question their friends further about their car choices. Once satisfied, the user may conduct additional online research, before finally deciding which car he or she wants to purchase.
Now instead of this lengthy process, imagine posting a Internet marketing line on your Facebook wall saying something like, 'Can anyone recommend a good sports car to buy?' You will soon get replies both from your friends, as well as brand/third-party data. Moreover, Facebook will gather digital marketing data about 'likes' to help you check Dallas SEO which products/brands may be worth further consideration. This Internet marketing search facility of Facebook achieves two goals: It links a user's graph research with their extended research, but, more importantly, it keeps users away from using Google also.
Digital marketing brands continue to analyse the value of a Facebook fan and how they should purchase vs earn exposure. A useful method of attracting brands is to give them points through which they can connect with their customers. Google improved its business model through the relevant intersection of content and intent. If Facebook includes consumer questions within its digital marketing graph, it would give brands a better measure of user intent, not only enhancing its digital marketing ad properties, but also improving its standing vis-à-vis Google.
We usually witness new innovations only when competition is present. So the increasing digital marketing competition between Google and Facebook is expected to result in more engaging consumer experiences.
Digital Marketing - Twitter Vs Google
In the May 2009, many digital Seo Consutan marketing professionals thought that Twitter would end Google's reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.
According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of SEO Company in Toronto collecting more incoming links?
No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.
The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google's search results. Theoretically, this may be true, but in the actual practice, it is not so. In fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.